KOOLELO it's a mayan word that means "Women United". Our brand was created with the idea to uplift, support and impulse women. As our journey started to take shape, we realised that it shouldn't be only women to women, but to allow everybody to be included in our journey and all deserve the same support. It's then when we decided our packaging should be white to make it gender neutral and accentuate it with Holographic elements, symbolising union across all colors from the rainbow.