Sell Without Selling Masterclass with Kali

Sell Without Selling

One-day masterclass for nail salon owners

• Do you want to earn more without taking on more clients?
• Do you finish a beautiful set and then watch your client walk out the door with nothing to take care of it?
• Do you feel uncomfortable every time you think about recommending a product, because you don't want to seem pushy?
• Do you have products on your shelf that have been sitting there for months?
• Do your clients come back with lifting or dry cuticles, and you know it could have been avoided?

If you recognise yourself in any of these, this day is for you.

You are already doing the hardest part. The client trusts you, she sits in your chair for an hour, and she listens to you. This masterclass shows you how to turn that trust into home-care advice she is happy to follow. It feels natural for you and good for her, and it adds income to every appointment.

Who is Kali?

Kali (Karla Bumann) has worked in nails for more than 23 years. She owns Get Nailed Zurich and Koolelo, and she has trained many of the nail masters who now run their own premium salons in Zurich. She is also the Staleks pedicure instructor in Switzerland.

She tested every Koolelo product in her own salons before offering it to anyone else. That is how she learned what she teaches in this class: when you believe in what you use, recommending it becomes the easiest part of your day.

Is this masterclass for you?

This day is for you if you are:

• A service giver who wants a higher ticket per client
• A beauty studio owner who wants to build a second income from the clients she already has
• Someone who wants to feel confident talking about products
• Someone who has tried selling before and felt awkward doing it
• Employer looking to give their team the tools to help increase revenue.

No sales experience is needed. You only need to bring your curiosity and your own numbers.

What you will learn

• How much money is already sitting in your chair, calculated with your own numbers
• How to go from "selling" to giving professional advice, the way any expert recommends a treatment
• The 5 natural moments in every appointment where a recommendation fits
• Exact phrases for the consultation, the service, the finish and the checkout
• What to say when a client says "too expensive", "I already have that product at home" or "I'll think about it"
• What you can and cannot promise about a cosmetic product under Swiss rules
• How to set up your station and counter, and how to get your team on board

You will watch Kali do a live consultation. Then you will practise the words yourself and role-play in small groups until they feel like your own.

What you will leave with

• A ready-to-use script sheet
• A home-care card pad to hand your clients
• Your personal 30-day plan
• A certificate of completion
• Koolelo product credit
• A 30-day WhatsApp check-in with Kali
• Snacks and drinks, plus networking at the end of the day

Can't come to Zurich? Join online

Watch the whole day live from your salon or home. You get:

• The live stream of every module, including Kali's live consultation
• The take-home pack as a PDF (script sheet, home-care card, 30-day plan)
• The recording, so you can watch it again with your team
• A Koolelo discount code
• The 30-day WhatsApp check-in with Kali

The role-play and the product testing happen in the room only, so if you can come in person, that is still the best way to learn.

Details

Date: Sunday, October 25, 2026, 11:00 to 17:00
Place: Koolelo Academy, Schaffhauserstrasse 30, 8006 Zurich
Price: CHF 150, you get this back in product.
Bring your team: a second seat from the same salon is CHF 50 (no products are included)
Online seat: CHF 50, live stream link sent by email before the class
Payment: Klarna available

Frequently asked questions

I'm not a salesperson. Will this work for me?
Yes. The whole method is built for people who don't like selling. You will learn to give advice, and that is something you already do every day.

Do I have to sell Koolelo products after the class?
No. The method works with any good product you believe in. We use Koolelo during the day because it is what we know, and you get product credit if you want to start with it.

What language is the class in?
English

How does the online seat work?
You receive the link by email before October 25. You only need a laptop or phone with internet. You can write your questions in the chat during the day.

Do you offer refunds if I can't attend?
We don't offer refunds, but your seat can be transferred to someone else.

Where do I park and how do I get there?
The Academy is a 2-minute walk from Schaffhauserplatz, served by trams 7, 11, 14 and 15, plus several bus lines. Parking spots #2 and #3 are available on-site, first booked, first served. If you don't book one, we can't promise a spot will be free.

*For the same salon price, people should be working in the same salon/brand.